This year’s theme is Keep the Fire Burning! Blak, Loud and Proud.
Created by Aboriginal Jarowair man Charlie Chambers Jnr, our NAIDOC Week 2024 logo depicts a campfire with generations of Elders and children gathered around it. Charlie’s design captures the sharing of knowledge, the coming together of people, and the central fire that unites us.
Printed by our team right here in Meanjin, we are proud to support local jobs and training and to keep as much of our production as possible on shore. Featuring a soft cotton blend, oversized fit and cute crop length that's perfect for between-seasons wear. This sweater is a versatile and super comfortable addition that works for everything from the gym to the couch.
“This year's theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced. Through our collective efforts, we can forge a future where the stories, traditions, and achievements of Aboriginal and Torres Strait Islander communities are cherished and celebrated, enriching the fabric of the nation with the oldest living culture in the world.” - National NAIDOC Committee 2024
Product: Cotton Blend Hoodie CroppedFabric: 80% Cotton, 20% Polyester, 320gsmWashing: Cold machine wash. Do not bleach or wring. Do not tumble dry. Cool iron not on the print side. Do not dry clean.
Story: NAIDOC 2024 Logo
Artist: Charlie Chambers Jnr